The challenge we overcame with planning this meeting was uniting three diverse groups (Sales Force, Sales Support, and Technical Staff) with the goal of fostering learning, promoting interaction, and keeping them entertained simultaneously. Our solution to the learning portion of the challenge was to create an intra-company “trade-show”. Taking into account the reluctance of the…
With KOLs coming from various countries, the challenge we overcame with this advisory board was organizing it with a short lead time, as well as coordinating one doctor’s participation who was not able to be there in person, as he needed to be in U.K. during the time of the meeting. Our team was able…
The hotel selected for this product launch was one that had recently opened in the suburbs of an Italian city, so the staff was not ready to handle a group as big as ours, as we were the first group to be hosted in this hotel. Since the location could not be changed, our team…
For this event, our client’s goal was to attract as many attendees as possible to an open access party at a convention in order to celebrate the success of a new product. Expecting to have at least 400 attendees, we began planning this event 12 months in advance of the Congress. In actuality, the event…
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